April 29, 2026
Even GTA 6's price needs to feel "reasonable", says Take-Two boss: hiking past $70 to match inflation "doesn’t make a whole lot of sense"
Take-Two Interactive CEO Strauss Zelnick is once again dancing around the subject of GTA 6 's price tag, declining to pin down a figure while pushing back on rumours that the new Grand Theft Auto will cost more than $70 in the USA.
Take-Two Interactive CEO Strauss Zelnick is once again dancing around the subject of GTA 6 's price tag, declining to pin down a figure while pushing back on rumours that the new Grand Theft Auto will cost more than $70 in the USA. Read more
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The GTA 6 price remains in the air, but Take-Two's CEO assures "our job is to charge way way way less of the value" as fans worry about a $100 fee
"Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got."