April 29, 2026
GTA 6 Price Commented On By Rockstar's Owner
One of the biggest talking points surrounding Rockstar's upcoming open-world game GTA 6 is how much it will cost, and now the top boss at Rockstar's owner Take-Two has weighed in. Speaking at iicon this week in Las Vegas, Strauss Zelnick suggested the game will have a "reasonable" price, but he did not say exactly what it will be. "Consumers pay for the value that you bring to them, and our job is to charge way way w...
One of the biggest talking points surrounding Rockstar's upcoming open-world game GTA 6 is how much it will cost, and now the top boss at Rockstar's owner Take-Two has weighed in. Speaking at iicon this week in Las Vegas, Strauss Zelnick suggested the game will have a "reasonable" price, but he did not say exactly what it will be. "Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery," Zelnick said, as reported by IGN . "How you feel about something you buy is the intersection of the thing itself and what you pay for. Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got." Continue Reading at GameSpot
Related News
Apr 29, 2026 · Steam
Play Community-Built GTA Online Experiences with the Rockstar Mission Creator
The Rockstar Mission Creator is the latest expansion to our suite of innovative, in-depth tools empowering the community to unleash their creativity and bring their own GTA Online adventures to life....
Apr 29, 2026 · News
In the wake of $100 GTA 6 rumours, Take-Two still won't give an actual price, but says "our job is to charge way, way, way less of the value"
Grand Theft Auto 6 publisher Take-Two recently discussed the upcoming game's price, and while it won't give us that all important figure, it stressed that its "job is to charge way, way, way less of t...
Apr 29, 2026 · News
Even GTA 6's price needs to feel "reasonable", says Take-Two boss: hiking past $70 to match inflation "doesn’t make a whole lot of sense"
Take-Two Interactive CEO Strauss Zelnick is once again dancing around the subject of GTA 6 's price tag, declining to pin down a figure while pushing back on rumours that the new Grand Theft Auto will...
Apr 29, 2026 · News
The GTA 6 price remains in the air, but Take-Two's CEO assures "our job is to charge way way way less of the value" as fans worry about a $100 fee
"Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got."