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GTA 6 isn't "even at risk" of having product placement "because all the brands are made up," Take-Two CEO says: "I think that keeps us pure"

May 1, 2026

GTA 6 isn't "even at risk" of having product placement "because all the brands are made up," Take-Two CEO says: "I think that keeps us pure"

"Everyone knows if you push too hard with partnerships it's a disaster"

By Dustin BaileyGrand Theft AutoPS5Xbox Series XGamesAction GamesPlatforms+2

"Everyone knows if you push too hard with partnerships it's a disaster"

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