April 24, 2026
As its 'we can change' campaign continues, Xbox unveils new logo, and it's an intentional blast from the past
It continues to be all change at Xbox. Following the departure of Phil Spencer in February , new CEO Asha Sharma has made some major moves to re-energise the Xbox brand, frequently summoning the spirit of the console's glory days in a bid to win back the support of a flagging fanbase. And that work now continues with the launch of a redesigned Xbox logo, seemingly intentionally evoking the lurid green of Xbox past.
It continues to be all change at Xbox. Following the departure of Phil Spencer in February , new CEO Asha Sharma has made some major moves to re-energise the Xbox brand, frequently summoning the spirit of the console's glory days in a bid to win back the support of a flagging fanbase. And that work now continues with the launch of a redesigned Xbox logo, seemingly intentionally evoking the lurid green of Xbox past. Read more
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