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IGN Entertainment releases internal data as public report, developed by Kantar and UC Berkeley

May 5, 2026

IGN Entertainment releases internal data as public report, developed by Kantar and UC Berkeley

IGN Entertainment (IGNE), the parent organization of GamesIndustry.biz , has released a new report developed in association with Kantar and UC Berkeley analysing entertainment consumption. The data, based on detailed polling of thousands of highly-committed content consumers in the US, UK and Australia, suggests diverging consumption habits of three distinct generations of consumers.

By Jon HicksdataIGN Entertainment

IGN Entertainment (IGNE), the parent organization of GamesIndustry.biz , has released a new report developed in association with Kantar and UC Berkeley analysing entertainment consumption. The data, based on detailed polling of thousands of highly-committed content consumers in the US, UK and Australia, suggests diverging consumption habits of three distinct generations of consumers. Read more

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