April 22, 2026
"Not surprising at all" – analysts see Xbox Game Pass price cut as inevitable shift that will drive subscription growth in 2026
Analysts tell GamesIndustry.biz that Microsoft's decision to cut the price of Game Pass and remove Call of Duty as a day-one offering was an expected response to the latter's limited impact on driving subscription revenue, although opinions differ on the impact on Call of Duty revenues.
Analysts tell GamesIndustry.biz that Microsoft's decision to cut the price of Game Pass and remove Call of Duty as a day-one offering was an expected response to the latter's limited impact on driving subscription revenue, although opinions differ on the impact on Call of Duty revenues. Read more
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Apr 24, 2026 · News
Podcast: Call of Duty, Game Pass, and the Mario movie
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Microsoft CEO sees Xbox as "critical audience and category" that's "really important to the company’s future" says Asha Sharma
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