Please Rockstar and Take-Two, push GTA 6's price up to $80 for the good of "the entire industry", Bank of America beg
Come on, you know you want to. This is what those who're keen to play GTA 6 on PC around the same time it releases on console have been saying to Rockstar and Take-Two for years. It's also now what the Bank of America are saying to the publisher's boss Strauss Zelnick, as they try to convince him that putting the game's price up to $80 would be good not only for the GTA makers, but the industry as a whole. As of righ...
Come on, you know you want to. This is what those who're keen to play GTA 6 on PC around the same time it releases on console have been saying to Rockstar and Take-Two for years. It's also now what the Bank of America are saying to the publisher's boss Strauss Zelnick, as they try to convince him that putting the game's price up to $80 would be good not only for the GTA makers, but the industry as a whole. As of right now, Zelnick seems totally unfussed by the former and might be considering the latter. Read more
Related News
Apr 29, 2026 · News
Even GTA 6's price needs to feel "reasonable", says Take-Two boss: hiking past $70 to match inflation "doesn’t make a whole lot of sense"
Take-Two Interactive CEO Strauss Zelnick is once again dancing around the subject of GTA 6 's price tag, declining to pin down a figure while pushing back on rumours that the new Grand Theft Auto will...
Apr 29, 2026 · News
GTA 6 Price Commented On By Rockstar's Owner
One of the biggest talking points surrounding Rockstar's upcoming open-world game GTA 6 is how much it will cost, and now the top boss at Rockstar's owner Take-Two has weighed in. Speaking at iicon th...
Apr 29, 2026 · News
Take-Two CEO Addresses Grand Theft Auto 6 Price, and the Possibility for More L.A. Noire
Strauss Zelnick says price of GTA 6 is being carefully considered and that Rockstar is focused on "making the most spectacular piece of entertainment on Earth."
May 5, 2026 · News
GTA 6 lands PlayStation 5 marketing deal, as Take-Two head implies PC is not Rockstar's "core" audience
It looks like Grand Theft Auto 6 has a marketing deal with PlayStation.